BUSINESS RESEARCH METHODOLOGY: Principles& Management By Professor Linus Osuagwu.

CONTENTS

Chapter One: Introduction to Businesses Research Methodology

- Scientific research problem 10-12.
- Business research process 12-14.
- Summary of chapter 14-19.

Chapter Two: Dimensions of Business Research Methodology

- Research design 22.
- Data collection methods 23-28.
- Measurement in business research 28-29.
- Data analysis in business research 29.
- Problems of conducting business research 30-35.
- Business research & management information system 36-38.
- Summary of chapter 38-40.

Chapter Three: Research Design, Measurement & Sampling

- Benefits of business research design 41.
- Research design steps 41-43
- Measurement & business research, 46-51.
- Reliability & validity in business Research, 51-56.
- Sampling in business research 56-78.
- Sampling errors 76.
- Summary of chapter 76-82.
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Chapter Four: Business Research Data

- Sources of business research data 86-87.
- Secondary business research data 87-90.
- Primary business research data 90-109.
- Data Analysis in business research 109-117.
- Summary of chapter 117-120.

Chapter Five: Business Research & Statistics

- Computer &business research methodology 124-126.
- Statistical tools & business research methodology 126-185.
- Summary of chapter 185-191.

Chapter Six: Introduction to Marketing Research

- Data in marketing research 195-197.
- Marketing research techniques 197-200.
- Marketing research brief and proposal 200-201.
- Quantitative methods for marketing research decision 201 - 202.
- Caution on the relevance of marketing research 202 – 203.
- Summary of chapter 203 -204.