Chapter Seven: Managing Business Research 204 -293.
- Commercial business research brief & proposal 205 – 223.
- Responsibilities of client & research agency 223 – 224.
- Evaluating commercial business research efforts 224 – 228.
- Academic business research proposal 228 – 244.
- Business research report 244-292
- Summary of chapter 292-293.

Chapter Eight: Business Research in Practice 294-335.

- Phase of practical business research 296-301.
- Sampling in practical business research 301-325.
- Case study in practical business research 326-331.
- Budgeting in practical business research 332-333.
- Summary of chapter 334-335.

Chapter Nine: Salient Points in Business Research 336-343.

Chapter Ten: The Language (Jargon) of Business Research Methodology 344-382.

Chapter Eleven:
- Test questions 383-573.
- Answers to test questions 574-616.
- References 617-635.
- Appendices 636-678:
- Research questionnaire 636-645.
- Master data sheet 646-648.
- Tables of findings 649-656.
- Key to research variables 656-658.
- List of some journals 659-678.