PROFESSOR OSUAGWU’S LECTURE NOTES

The following lecture notes are available on request:

1.   RESEARCH METHODOLOGY.

2.   PRINCIPLES OF MARKETING.

3.   MARKETING MANAGEMENT.

4.   CONSUMER BEHAVIOUR.

5.   SALES MANAGEMENT.

6.   INDUSTRIAL & SERVICES MARKETING.

7.   STRATEGIC MARKETING.

8.   FINANCIAL SERVICES MARKETING.

9.   BUSINESS POLICY & STRATEGY/STRATEGIC MANAGEMENT.

10. SMALL BUSINESS MANAGEMENT.

11. ENTREPRENEURSHIP MANAGEMENT.

12. MARKETING PROMOTIONS.

13. INTERNET MARKETING/E-COMMERCE/ELECTORNIC MARKETING.

14. MARKETING RESEARCH.

15. PRODUCT MANAGEMENT.

16. LOGISTICS & SUPPLY CHAIN MANAGEMENT.

17. RETAIL MANAGEMENT.

18. MARKETING FOR NON-PROFIT ORGANIZATIONS.

19. MARKETING ETHICS & SOCIAL RESPONSIBILITY.

20. BUSINESS ETHICS.

21. MANAGEMENT THEORY.

22. INTERNATIONAL MARKETING.

23. EXPORT MARKETING.

24. MARKETING OF MARITIME PRODUCTS.

25. MARITIME MANAGEMENT.

26. DISTRIBUTION CHANNEL MANAGEMENT.