LIST OF PUBLICATIONS BY PROF. LINUS OSUAGWU.

BOOKS:

  1. Osuagwu, L., and Achumba, I. C.(1994), Marketing: Fundamentals and Practice, Rock Hill,
  U.S.A: Al-Marks Educational Research Inc., pp.1-400.

  2. Osuagwu, L. et al., (1995), Selected Business Courses: A Study Guide, Lagos: Panaf Publishers
  (Nigeria) Limited, pp.1-246.

  3. Osuagwu, L and Odugbesan, A. O.(1996), Distribution Channel Management, Ibadan: Ra Publishers
  (Nigeria) Ltd, pp.1-170.

  4. Osuagwu, L. and Gbadamosi, G.(1996), Consumer Behaviour, Ibadan: Ra Publishers
  (Nigeria) Limited,   pp.1-371.

  5. Osuagwu, L., and Eniola, V. (1997), Marketing Management: Principles, Strategies and Cases.
  Lagos: Malthouse Press Ltd, pp.1-582.

  6. Osuagwu, L., and Asika, N. (1997), Research Methods for Marketing Decisions, Lagos:
  Malthouse Press Ltd, pp.1-219.

  7. Osuagwu, L., Aluko, M., Gbadamosi, G., and Umukoro, F. (1998) Business Management
  and Environment, Lagos: Malthouse Press Ltd, pp.1- 265.

  8. Osuagwu, L. and Gbadamosi, G.(1998), Fundamentals of Marketing, Lagos: Malthouse
  Press Ltd, pp.1-227.

  9. Osuagwu, L., (1999), Business Research Methods: Principles and Practice, Lagos: Grey
  Resources Ltd, pp.1-394.

  10. Osuagwu, L., and Odugbesan, A. O. (1999), Marketing Promotions and Sales Management,
  Lagos: Pumark Press Ltd, pp.1-344.

  11. Osuagwu, L.,(2001) Small Business & Entrepreneurship Management, Lagos: Grey
   Resources Ltd, pp.1-303.

  12. Osuagwu, L.,(2002), Marketing: Principles And Management, Lagos: Grey Resources Ltd.,
   pp.1-1122.

  13. Osuagwu, L., Aluko, M., Odugbesan, A. O., and Gbadamosi, G. (2003), Business Policy and Strategy,   Lagos: Longman, 3rd Ed., pp.1-270.