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Curriculum Vitae

JOURNALS:

  1. Osuagwu, L.(1996) “Marketing Strategies, Environmental Variables, And Performance Indices:
  A Review”, The Journal Of Management Studies, (Ghana), Pp.74-100.

  2. Osuagwu, L.,(1998) Book Review Of: Sales Management Concepts And Strategies By Dr. I. C.  Achumba,   The Nigerian Journal Of Risk And Insurance, (Nigeria), Vol. 1 No. 1, Pp.134-139.

  3. Osuagwu, L,(1999 ) “The Perspective Of Science In Marketing Thought”, Yaba Journal
   of Management Studies (Nigeria)
, Vol. 2 No. 1, Pp.21-31.

  4. Osuagwu, L., (2001) “An Empirical Evaluation Of The Corporate Strategies Of Nigerian   Companies”,
  Journal Of African Business,
(USA), Vol.2 Issue 2, Pp.45-75.

  5. Osuagwu, L., (2001) “Environmental Perception In Bank Marketing Strategies”,
  Journal of Modern Business
(USA), (www.dcpress.com), Vol. 3,Pp.1-23.

  6. Osuagwu, L.(2001), “Production Management Strategies: A Nigerian Perspective”,
  Management Review,   (India), Vol. 13 No 4, Pp.45-51.

  7. Osuagwu, L. (2001), “An Empirical Evaluation of the Marketing Strategies of Nigerian Banks”,
  Confluence Journal Of Management, (Nigeria), Vol. 1 No. 1, Pp.51-61.

  8. Osuagwu, L.(2001),“An Evaluation Of Marketing-Mix Strategies Of Nigerian Insurance Companies”,
   Gadjah Mada International Journal Of Business, (Indonesia), Vol. 3 No. 3, Pp. 311-333.

  9. Osuagwu, L. (2001), “Marketing Strategy Effectiveness in Nigerian Banks”, Academy of Marketing Studies Journal (Western Carolina University, USA), Vol. 5 No. 1, Pp.91-111.

  10. Osuagwu, L. (2001), “The Marketing Research Practices Of Nigerian Companies: An Exploratory Study”,   Journal Of African Business, (USA) Vol. 3 Issue 1, Pp.81-107.

  11. Osuagwu, L. (2002), “TQM Strategies In A Developing Economy: Empirical Evidence From Nigerian   Companies”, Business Process Management Journal (U.K.), Vol.8 No. 2, Pp.140-160.

  12. Osuagwu, L. (2002), “Entrepreneurship In A Developing Economy: Empirical Evidence From Nigerian   Business Organizations”, International Journal of Entrepreneurship (USA), Vol. 6, Pp.9-31.

  13. Osuagwu, L.( 2003), “Internet Appreciation In Nigerian Business Organizations”,
  Journal of Internet Commerce (USA), Vol.2 No. 1, Pp.29-38.

  14. Osuagwu, L.( 2003), “An Evaluation Of The Strategic Strengths And Weaknesses Of Nigerian Business   Organizations”, Nigerian Journal of Research and Production (Nigeria), Vol. 2 No. 1, Pp.191-198.

  15. Osuagwu, L. (2004), “Human Resource Management Strategies In Nigerian Companies’,
   Babcock Journal of Management and Social Sciences (Nigeria), Vol. 2 No. 2, Pp.23-38.

  16. Osuagwu, L. (2004), “Unethical Marketing Practices In Nigerian Organizations”,
   Nigerian Journal of Marketing (UNN, Nigeria), Vol.5 No. 1, Pp.5-20.

  17. Osuagwu, L.(2004), “Relationship Marketing Strategies In Nigerian Companies,
  Marketing Management Journal (USA), Vol. 14 Issue 2, Pp. 114-128.

   18. Osuagwu, L. (2005), “Corporate Planning Practices in Nigerian Companies: An Empirical Treatment”,
   Ghana Management Review
(Ghana), Vol. 1 No. 5, pp.50-64.

  19. Osuagwu, L. (2006), “Market Orientation in Nigerian Companies”,
   Marketing Intelligence & Planning
(UK), Vol. 24 No. 6, Pp.608-631.


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