PROF. LINUS OSUAGWU’S ON-GOING RESEARCH WORKS:

• Market orientation practices in services organizations.
• Market orientation in small business enterprises.
• Marketing strategy performance in Nigerian companies.
• Leadership tendencies in Nigerian companies.
• Management tendencies in Nigerian companies.
• An evaluation of clients’ satisfaction with Nigerian advertising agencies.
• Effectiveness of MBA lecturing methods in Nigerian universities.
• Marketing research trends in Nigerian companies.
• Service quality assessment in Nigerian companies.
• Entrepreneurship knowledge & attitudes of Nigerian students.
• An empirical assessment of the Nigerian business environment.
• Behaviour towards religious services: a study of generation x.
• Ethical issues in insurance marketing: empirical evidence from Nigerian insurance companies.
• Logistics management strategies in Nigerian small business enterprises.
• Strategic management practices in Nigerian small business enterprises.
• An evaluation of the marketing strategies of Nigerian GSM operators.
• The perspectives of marketing students towards academic malpractices.
• Determinants of insurance buying behaviour in Nigeria.
• Legitimacy of HOD’S influence on departmental lecturers.
• Effectiveness of marketing promotions in Nigerian churches.
• Executive assessment of MBA programmes in Nigerian universities.
• Students’ assessment of MBA programmes in Nigerian universities.
• Ethics in consumer behaviour.
• Corruption in Nigerian business organizations.
• Market orientation in Nigerian political parties.
• Citizenship satisfaction with local government administration in Nigeria.
• Charlatanism in Nigerian companies.
• Evaluation of students’ satisfaction with church services.
• Management practices in the university system.