SUMMARY OF PUBLICATIONS BY PROF. LINUS OSUAGWU

Presented below are summaries of the publications by Prof. Linus Osuagwu. The summaries have been categorized into books and journals/conference proceedings.

A. BOOKS

1. Marketing: Fundamentals and Practice, Rock Hill, USA: Al–Marks Educational Research Inc., 1994.

2. Selected Business Courses: A Study Guide, Lagos: Panaf press Ltd., 1995.

3. Consumer Behaviour, Ibadan: RA Publishers Ltd, 1996.

4. Distribution Channel Management, Lagos: Mukugamu Nig. Co, 1996.

5. Research Methods for Marketing Decisions, Lagos: Malthouse press Ltd, 1997.

6. Fundamentals of Marketing, Lagos: Malthouse Press Ltd, 1998.

7. Marketing Promotions and Sales Management, Lagos: Pumark Nigeria Ltd, 1999.

8. Small Business & Entrepreneurship Management, Lagos: Grey Resources Ltd, 2001

9. Marketing: Principles & Management, Lagos: Grey Resources Ltd, Lagos: Grey Resources Ltd, 2002.

10. Business Research Methods: Principles and Practice, Lagos: Grey Resources Ltd, 2002.

11. Business Policy and Strategy, Lagos: Longman Nigeria plc, 2004.